SES: Rebecca Lieb on Danny Sullivan's Newest SEO Venture
As part of his announcement in parting with Search Engine Watch, Danny Sullivan had this to say, “Whatever I do, I’ve tried to make it a hallmark to always to be inclusive of content, people, web sites...
View ArticleSES: The Power of Thumbnails and Images
According to Rebecca Lieb of the ClickZ Network, recent surveys show that video has a greater chance of being clicked if it has a thumbnail or image. These results are evident in the popularity of...
View ArticleRebecca Lieb's The Truth About SEO
Rebecca Lieb’s new book was briefly mentioned in our interview with Kevin Lee. In this video however, we have the entire rundown on her book, The Truth About Search Engine Optimization. Rebecca...
View ArticleWhat Comes Next in the Search Industry?
Although it will continue to evolve, the search industry is not going away. According to Rebecca Lieb of Econsultancy, we can expect to see many changes over time, but we should also be aware of the...
View ArticleGaining C-Suite Recognition
One of the hottest topics at industry events of late has been the great divide between the C-suite and digital marketers. At the recent SES San Jose conference, OgilvyOne CEO Brian Fetherstonhaugh...
View ArticleBuilding an Effective Social Media Strategy
As marketers, what goals do you have with social media? Most marketers use social for efforts such as branding, promotion, and visibility. Interestingly, marketers do not usually consider the benefits...
View ArticleIs the Open Internet at Risk?
The topic of Internet freedom has been a relatively quiet until a recent interview with Google’s Sergey Brin. In his interview with the Guardian, Google’s co-founder said he was “worried” about the...
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